Marketing (South East Asian Region) Essay Example | Topics and Well Written Essays - 1500 words

Marketing (South East Asian Region) - Essay Example The business venture can prove to be successful if the company takes couple of distinct steps in the planning process for the foreign market. Such key steps for success in any foreign market are (John R. Darling et.al, 2004): In order to assess and analyze the market potential market research proves to be handy tool. The phenomenal growth in the number of marketing research departments suggests that this technique is being rapidly accepted by the business community. Marketing research itself comprises of studying the; Most of the theories of internationalization have their roots in industrial organisation and economics (from Coase in 1930s through Bain in 1950s to Williamson in the 1970s) and most of these theories were developed as a direct consequence of US MNCs desire to explore the markets of Europe and elsewhere. Since then the world has changed a lot with Asian nations like India taking a big lead in IT sector and China in manufacturing sector. The dominant change in the world economy is of course is the globalisation of markets. This phenomenon is a result of the convergence of the advances in technology, transport processes and production techniques. Globalization of markets and international competition are requiring firms to operate in a multicultural environment. People from different cultures may vary in convenience orientation not only because of time pressures but also because of the value placed on physical or mental comfort. For example, the oil rich consumers or Arabian Gulf coun tries place less value on time and more on high levels of comfort, as their oil wealth fuels convenience-driven demand. But in Southeast Asian nations money and time are more valued than the comfort. Southeast Asia comprises of huge developed markets like Indonesia, Malaysia, Philippines, Singapore and Thailand, besides other significant markets like Vietnam and Myanmar. Southeast Asian markets have made tremendous efforts in restructuring recovering, and strengthening their economies since the 1997 crisis. This recovery is very much visible in the stock market indices of these nations. For example, Malaysia's Kuala Lumpur Composite Index (KLCI), Singapore's Straits Times Index (STI) Thailand Index (SET) and Indonesia's Jakarta Stock Exchange Composite Index (JCI) have been on an upswing throughout the year 2006. These nations led by China and India are being termed as Asian tigers as a tribute to the consistent performances in their economies. Though there are country specific issues affecting the entry modes and the extent of entry by any MNC, still the overall environment appears to be investment

Assignment Essay Example | Topics and Well Written Essays - 3000 words - 1

Assignment - Essay Example The act dictates and enforces two major responsibilities to any authority, which are to deny or confirm the availability of information whenever required. Whenever the authority admits to having the information as required, the act requires that the authority confer access to the information to any person in need of it. However, there are exceptions to the access of information with certain groups of persons being accorded full rights to accessing the information while some having some restrictions and subject to test by public interest. The act is driven by basic objectives and principles which include maximizing openness, ability to present information in a more open and comprehensive manner as well maintaining an up to date register or inventory system for the available information. Moreover, the act requires absolute observance of the commercial confidentiality of the public, prompt response as well as maintains the lowest costs possible in dispatching the information; informatio n to be provided free wherever possible2. Public tendering process is often a procedural process, which involves among other process the placement of the tenders’ information for interested contractors to apply. This has lead to devising of the tendering mechanisms such as the competitive tendering and the negotiated procedures of procurement by both the private as well as the public domain besides the open and the closed tendering procedures. The public procurement often involves customized discussions that involves many bidders and, applied in complex procurement procedures. The competitive dialogue method3 is characterized of two basic stages where the contracting authority starts by advertising the opportunities. Interested participants apply and gives the information through which the contracting authority determine the competitiveness of the applicants for the contracts and thus few of the qualified applicants are shortlisted for the second phase which is the actual com petitive dialogue. The dialogue entails thorough discussions with the shortlisted participants and the contracting authority stops to engage when it is assured of proposals that will meet its requirements. After the dialogue, the authority then invites tenders for the contract and the evaluation of the tenders stick to the formula of most economically advantageous. On the other hand, negotiated procedures involve the negotiation of procurement by procurer (contracting authority) and the potential bidders where the most cost effective bidders get the contract award4. The competitive dialogue pass through the two stages as with the prior procedure with the difference notable in that within the negotiated procedures the contracting authority requires proposals from the shortlisted participants before engaging in negotiations. In the analysis of procurement through competitive dialogue as well as the negotiation procedures, the most outstanding thing is that both the procurer and the su pplier has information that the other has not and is important for the tendering process to be efficient as well as successful. The success of the negotiated as well as the competitive dialogue procurement procedures rest on the ability for the parties involved to use the information at hand convincingly to win the contract award. The two procedures therefore run hand in hand and